Digital Marketing Course

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Digital Marketing Overview 4 Topics

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What is digital marketing?

importance& benefits of digital marketing

What does digital marketing consists of?

How digital marketing works?

Website Planning & Creation 5 Topics

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Types of websites

Essentials of a website

Planning a website

Professional appearance

Difference between dynamic & static website

Search Engine Optimization (SEO) 4 Topics

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What is SEO

Introduction to SERP

What are search engines ?

How search engines work?

Understanding Keywords mix On page optimization 27 Topics

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Keywords optimization

Content optimization & planning

Understanding your audience for content planning

Content research & editorial calendar setup

Adding social media plug-in on web pages

Internal linking

Meta tags creation

Creating webpage in HTML

Using Google webmasters tool & site verification

Sitemap creation and submission in website & webmasters

What is FTP?

How to use FTP?

Off page optimization

What is domain authority?

How to increase Domain authority?

What is page rank?

How to increase page rank?

What are back links?

Types of back links

What is link building?

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Content Optimization: How Search Engines and People View Web Pages: 7 Topics

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Understanding content optimization

Optimizing for site structure

Recognizing different types of content

Optimizing textual page elements

Optimizing non-text components of a web page

Analyzing content quality

Exploring the benefits of user-generated content

Content Optimization: Technical SEO 5 Topics

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Interpreting the code behind web pages

Understanding how search engines index content

Working with canonical URLs and redirects

Leveraging microformats

Using Google Webmaster Tools

Long-Term Content Planning 6 Topics

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Planning a successful content strategy and avoiding common mistakes

Defining your audience, topics, angle, and style

Understanding different types of content

Getting ideas for content

Promoting your content with social media

Measuring content performance

Link Building Basics 11 Topics

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Understanding the importance of links

How the search engine killed the web directory

How link analysis revolutionized web search

Exploring the anatomy of a link

Not just PageRank: Understanding what links do for your site

Explaining Google PageRank

Looking at PageRank in practice

Exploring keywords and Google bombs

The perfect link

Dealing with problem links

Analyzing links

Building Links 6 Topics

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Building internal links

Building external links

Grabbing low-hanging fruit

Working with bloggers

Examining social networking links

Getting more links

The Link Game 3 Topics

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Buying links: Pros and cons

Finding link services

Executing a link-building strategy

Measuring SEO Effectiveness 4 Topics

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Measuring SEO performance

Analyzing keywords

Analyzing links

Analyzing the impact of social media

Local Search 6 Topics

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Understanding local search

Understanding Google+ Local

Setting up and optimizing Google+ Local

Getting more citations

Getting more reviews for your business

Optimizing your website for local search

International SEO 3 Topics

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Understanding cultural aspects of international SEO

Optimizing technical content for international audiences

Optimizing translated and localized content

PPC advertising with Google & Optimization 3 Topics

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Introduction to adwords& PPC advertising

Understanding adwords structure (Campaigns, adgroups, ads, etc.)

Understanding bidding & payment modules- CPC, CPA, Enhanced bid, CPM Ad Rank

Practical Session 1 4 Topics

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Creating search ad campaign

Using keyword planner tool to find keywords

Importing keywords from keyword tool

Creating conversion tracking to measure performance of ads

Practical session 2 3 Topics

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Understanding remarketing

Setting up remarketing lists

Creating remarketing campaigns & ads

Practical Session 3 3 Topics

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Creating video campaign

Uploading video ads

Optimizing targeting

Google Analytics 4 Topics

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Setting up your website with analytics

Monitoring bounce rate

Monitoring website performance

Monitoring traffic sources

Social Media Marketing 5 Topics

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Understanding Facebook marketing

Facebook fan page v/s profile v/s group

Uploading contacts for invitation

Facebook advertising

Targeting in ad campaign

Email Marketing

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