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Diploma in Sales & Marketing

Learn modern sales and marketing strategies, digital tools, analytics, and leadership skills with real-world projects.
550+ Trainers
250+ course
150+ Branches
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Course Overview

  • Next Batch:New batches start every 7th day Limited seats available – enroll early!
  • Course Duration:6–12 Months + Internship & Soft Skills
  • Eligibility:
    • Graduates
    • Undergraduates
    • Freshers
    • Working Professionals
    • Entrepreneurs
    • Business Owners
  • Tools:
      10
  • Modes of Training: Online Live Classes/Offline Training (available at all Samyak branches)
  • Projects:Available

₹11 LPA +

Average CTC

34000+

Naukri, LinkedIn, Glassdoor

3+

Industry Mentors

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Diploma in Sales & Marketing

Overview of Diploma in Sales & Marketing

The Diploma in Sales & Marketing is a practical, industry-aligned program designed to develop high-performing sales and marketing professionals. It covers core concepts such as market dynamics, consumer behavior, sales techniques, and digital marketing essentials.

Students gain hands-on exposure to marketing software, CRM tools, analytics platforms, and real-world campaign execution. With live projects, internships, and capstone assignments, this course prepares learners to drive revenue, manage customers, and lead successful marketing initiatives.

What You’ll Learn From Course

Execute effective sales strategies and customer relationship management.
Understand consumer behavior and market segmentation.
Run digital marketing campaigns using SEO, PPC, and social media.
Analyze data and conduct market research for decision-making.
Lead and manage sales teams with performance metrics.
Build practical experience through live projects and internships.

Who Should Take this Course

Graduates
Undergraduates
Freshers
Working Professionals
Entrepreneurs
Business Owners

Job Roles For Course

Sales Executive
Marketing Coordinator
Business Development Representative (BDR)
Digital Marketing Specialist
CRM Manager
Brand Ambassador

Tools Covered In Course

Google Analytics
Google Ads
CRM Tools (Salesforce – Overview)
Email Marketing Tools (Mailchimp)
SEO Tools (SEMrush)
Social Media Platforms
MS Office
Canva
ChatGPT
Project Management Tools (Trello)

What’s included ?

Live Project

Theory doesn’t help anyone in professional life, professional Courses are better learnt by experimenting.

Global Certificates

Certifications like Microsoft, Google, HP, Cisco, EC-Council make a huge difference in placement.

Advanced Contents

Contents are based upon the latest trends in IT industry nd as per the recommendations of IT Guys.

Multi Location

Good opportunities need to spread geographically, so is Samyak for the benefit of professional and job seekers.

Job Oriented

All courses are as per industry needs and with projects/ examples, which make Samyak’s approach job oriented.

Placement Assistance

Once the course is completed from Samyak, there is a dedicated team to guide for interview and placements.

Diploma in Sales & Marketing

Curriculum Key Features Job Roles Program Highlights

1. Foundation of Sales and Marketing

  • Introduction to Sales and Marketing
  • Basic Principles of Sales
  • Understanding Market Dynamics

2. Consumer Behaviour

  • Psychological Factors Influencing Buying Decisions
  • Market Segmentation Techniques

3. Digital Marketing Essentials

  • Social Media Marketing Platforms
  • Email Marketing Strategies and Tools

4. Sales Techniques and Strategies

  • Consultative Selling Approaches
  • Relationship-Building Skills

5. Introduction to Marketing Software

  • Overview of CRM Tools (e.g., Salesforce)
  • Basics of Email Marketing Software (e.g., Mailchimp)

6. Advanced Skills and Techniques

  • Content Marketing and SEO
  • Crafting Compelling Content
  • SEO Strategies and Tools (e.g., SEMrush)

7. Data Analysis and Market Research

  • Using Data Analytics Tools (e.g., Google Analytics)
  • Conducting and Analyzing Market Research

8. Advanced Digital Marketing

  • Pay-Per-Click Advertising (e.g., Google Ads)
  • Advanced Social Media Strategies and Analytics

9.Sales Management and Leadership

  • Leading and Managing a Sales Team
  • Sales Performance Metrics and Evaluation

10. SWOT Theory

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats / Challenges

11.Project – Marketing Campaign

  • Develop and Execute a Comprehensive Marketing Plan
  • Use of Project Management Tools (e.g., Trello)

12.Works on Live Project (Internship)

  • Real-world exposure to Sales & Marketing Projects
  • Development of Communication and Software Skills

13.Tools Covered

  • ChatGPT
  • MS Office (Word, Excel, PowerPoint)
  • Canva

14.Capstone Project

  • Market Research Analysis for a New Product Launch
  • Sales Strategy Plan for a Retail Business
  • Digital Marketing Campaign for a Local Brand
  • Customer Satisfaction Survey and Analysis

15.Soft Skills

  • Mock Interviews
  • PD Sessions
  • Resume Preparation

Key Features

  • Practical and industry-oriented syllabus
  • Live marketing campaigns and internships
  • Digital marketing and analytics focus
  • Placement assistance and career support

Job Roles

  • Sales Executive
  • Marketing Coordinator
  • Business Development Representative (BDR)
  • Digital Marketing Specialist
  • CRM Manager
  • Brand Ambassador

Program Highlights

  • Sales & Marketing Specialization – Traditional + Digital skills
  • Campaign-Based Learning – Real marketing projects
  • Professional Workflow – Strategy to execution
  • Career Acceleration – Internship & placement support

What is an Ultimate Career Choice?

Massive Market
Massive Market

Learn skills that open doors to vast, growing markets worldwide, constantly increasing demand across industries.

High-Paying Jobs
High-Paying Jobs

Acquire in-demand expertise to command top salaries, and accelerate long-term financial growth .

Future-Proof Career
Future-Proof Career

Build adaptable, technology that keep your career relevant, and valuable in changing times.

Entrepreneurial Path
Entrepreneurial Path

Gain practical tools, mindset and networks needed to launch ventures, create sustainable businesses.

Global Impact
Global Impact

Develop solutions and leadership that solve real-world problems, positively impacting communities.

Large Community
Large Community

Join a diverse, supportive community of learners, mentorship, opportunities, and lasting connections.

Be in the spotlight by getting certified!

A detailed overview of the course, including key topics, objectives, and module sequence.

Google Certificate (included)

Google Certificate (included)

Internationally recognized certificate for professional achievement.

Samyak Certificate (included)

Samyak Certificate (included)

ISO 9001:2008 certified training recognized globally.

NSDC Certificate (included)

NSDC Certificate (included)

Govt of India-backed certification enhancing employability.

Get Certified

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