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Diploma in Sales and Marketing

Learn sales, digital marketing, branding, and management skills with a career-focused diploma course.
1M+ Students
250+ Course
150+ Branches
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Course Overview

  • Next Batch Next Batch:New batches start every 7th day Limited seats available – enroll early!
  • Course Duration Course Duration:6–12 Months + Internship & Soft Skills
  • Eligibility Eligibility:
    • Graduates
    • Undergraduates
    • Freshers
    • Working Professionals
    • Entrepreneurs
    • Business Owners
  • Tools Tools:
      10
  • Modes of Training Modes of Training:Online Live Classes/Offline Training (available at all Samyak branches)
  • Projects Projects:Available
CTC

₹6 LPA+

Average CTC

Students

18,000+

Naukri, LinkedIn, Glassdoor

Mentors

3+

Industry Mentors

Join Our 100% Job Assistance

Diploma in Sales and Marketing

  • Learn fundamentals of sales and marketing from scratch.
  • Diploma in Sales and Marketing in understand consumer behavior and buying psychology.
  • Master digital marketing, SEO, PPC, and analytics.
  • Develop consultative selling and negotiation skills.
  • In Diploma in Sales and Marketing Gain leadership skills for managing sales teams.
  • Work on live projects, campaigns, and internships.

Overview of Diploma in Sales and Marketing

The Diploma in Sales and Marketing is a practical, industry-aligned program built for anyone ready to become a high-performing professional in their career. It focuses on the real-world skills needed for today’s job market, covering everything from consumer behavior and sales techniques to the digital marketing essentials used in the field.

Students gain hands-on exposure to Diploma in Sales and Marketing software, CRM tools, analytics platforms, and real-world campaign execution. With live projects, internships, and capstone assignments, this course prepares learners to drive revenue, manage customers, and lead successful marketing initiatives.

What You’ll Learn From Diploma in Sales and Marketing course

Execute effective sales strategies and customer relationship management.
Understand consumer behavior and market segmentation.
Run digital marketing campaigns using SEO, PPC, and social media.
Analyze data and conduct market research for decision-making.
Lead and manage sales teams with performance metrics.
Build practical experience through live projects and internships.

Who Should Take this Diploma in Sales and Marketing Course

Graduates
Undergraduates
Freshers
Working Professionals
Entrepreneurs
Business Owners

Job Roles For Course

Sales Executive
Marketing Coordinator
Business Development Representative (BDR)
Digital Marketing Specialist
CRM Manager
Brand Ambassador

Tools Covered In Diploma in Sales and Marketing Course

Google Analytics
Google Ads
CRM Tools (Salesforce – Overview)
MS Office
Canva
ChatGPT

What's included ?

Live Project

Theory doesn’t help anyone in professional life, professional Courses are better learnt by experimenting.

Global Certificates

Certifications like Microsoft, Google, HP, Cisco, EC-Council make a huge difference in placement.

Advanced Contents

Contents are based upon the latest trends in IT industry nd as per the recommendations of IT Guys.

Multi Location

Good opportunities need to spread geographically, so is Samyak for the benefit of professional and job seekers.

Job Oriented

All courses are as per industry needs and with projects/ examples, which make Samyak’s approach job oriented.

Placement Assistance

Once the course is completed from Samyak, there is a dedicated team to guide for interview and placements.

Diploma in Sales & Marketing

Curriculum Key Features Job Roles Program Highlights

1. Foundation of Sales and Marketing

  • Introduction to Sales and Marketing
  • Basic Principles of Sales
  • Understanding Market Dynamics

2. Consumer Behaviour

  • Psychological Factors Influencing Buying Decisions
  • Market Segmentation Techniques

3. Digital Marketing Essentials

  • Social Media Marketing Platforms
  • Email Marketing Strategies and Tools

4. Sales Techniques and Strategies

  • Consultative Selling Approaches
  • Relationship - Building Skills

5. Introduction to Marketing Software

  • Overview of CRM Tools (e.g., Salesforce)
  • Basics of Email Marketing Software (e.g., Mailchimp)

6. Advanced Skills and Techniques

  • Content Marketing and SEO
  • Crafting Compelling Content
  • SEO Strategies and Tools (e.g., SEMrush)

7. Data Analysis and Market Research

  • Using Data Analytics Tools (e.g., Google Analytics)
  • Conducting and Analyzing Market Research

8. Advanced Digital Marketing

  • Pay - Per-Click Advertising (e.g., Google Ads)
  • Advanced Social Media Strategies and Analytics

9.Sales Management and Leadership

  • Leading and Managing a Sales Team
  • Sales Performance Metrics and Evaluation

10. SWOT Theory

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats / Challenges

11.Project – Marketing Campaign

  • Develop and Execute a Comprehensive Marketing Plan
  • Use of Project Management Tools (e.g., Trello)

12.Works on Live Project (Internship)

  • Real - world exposure to Sales & Marketing Projects
  • Development of Communication and Software Skills

13.Tools Covered

  • ChatGPT
  • MS Office (Word, Excel, PowerPoint)
  • Canva

14.Capstone Project

  • Market Research Analysis for a New Product Launch
  • Sales Strategy Plan for a Retail Business
  • Digital Marketing Campaign for a Local Brand
  • Customer Satisfaction Survey and Analysis

15.Soft Skills

  • Mock Interviews
  • PD Sessions
  • Resume Preparation

Key Features

  • Practical and industry - oriented syllabus
  • Live marketing campaigns and internships
  • Digital marketing and analytics focus
  • Placement assistance and career support

Job Roles

  • Sales Executive
  • Marketing Coordinator
  • Business Development Representative (BDR)
  • Digital Marketing Specialist
  • CRM Manager
  • Brand Ambassador

Program Highlights

  • Sales & Marketing Specialization – Traditional + Digital skills
  • Campaign-Based Learning – Real marketing projects
  • Professional Workflow – Strategy to execution
  • Career Acceleration – Internship & placement support

What is an Ultimate Career Choice?

Massive Market
Massive Market

Learn skills that open doors to vast, growing markets worldwide, constantly increasing demand across industries.

High-Paying Jobs
High-Paying Jobs

Acquire in-demand expertise to command top salaries, and accelerate long-term financial growth .

Future-Proof Career
Future-Proof Career

Build adaptable, technology that keep your career relevant, and valuable in changing times.

Entrepreneurial Path
Entrepreneurial Path

Gain practical tools, mindset and networks needed to launch ventures, create sustainable businesses.

Global Impact
Global Impact

Develop solutions and leadership that solve real-world problems, positively impacting communities.

Large Community
Large Community

Join a diverse, supportive community of learners, mentorship, opportunities, and lasting connections.

Be in the spotlight by getting certified!

A detailed overview of the course, including key topics, objectives, and module sequence.

Google Certificate (included)

Google Certificate (included)

Internationally recognized certificate for professional achievement.

Samyak Certificate (included)

Samyak Certificate (included)

ISO 9001:2008 certified training recognized globally.

NSDC Certificate (included)

NSDC Certificate (included)

Govt of India-backed certification enhancing employability.

Get Certified
Diploma in Sales and Marketing

About This Course

The Diploma in Sales and Marketing is one of the most career-focused and industry-demanded professional courses for students, job seekers, entrepreneurs, and working professionals who want to build a successful career in the modern business world. In today’s competitive market, every company needs skilled sales and marketing professionals who can generate leads, increase business growth, improve customer relationships, and create strong brand awareness. This course is specially designed to provide practical knowledge, real-world business strategies, and modern marketing techniques that help students become job-ready from day one.

Whether you want to work in a multinational company, start your own business, grow a family business, or become a digital marketing expert, this Diploma in Sales and Marketing course can open multiple career opportunities for you. Companies across industries like IT, healthcare, retail, real estate, education, finance, automobile, eCommerce, tourism, and media are continuously hiring trained sales and marketing professionals. Because of the growing digital transformation, businesses now require experts who understand both traditional sales techniques and modern digital marketing strategies.

This Diploma in Sales and Marketing program covers complete training from beginner to advanced level. Students learn important concepts like sales management, customer handling, branding, lead generation, online advertising, business communication, negotiation skills, digital marketing strategies, consumer behavior, market research, social media marketing, CRM management, email marketing, and performance analysis. The course is designed in a practical way where students work on live projects, real business campaigns, and case studies to gain hands-on experience.

One of the biggest advantages of joining the Diploma in Sales and Marketing course is career flexibility. After completing this course, students can apply for various high-demand job profiles such as Sales Executive, Marketing Executive, Business Development Executive, CRM Manager, Brand Executive, Lead Generation Specialist, Digital Marketing Executive, Retail Manager, and Social Media Marketing Expert. With experience and skills, professionals can quickly grow into managerial positions with attractive salary packages and performance incentives.

The modern business environment is highly dependent on customer acquisition and brand positioning. That is why sales and marketing professionals are considered the backbone of business growth. This course helps students understand how businesses attract customers, convert leads into sales, and build long-term customer relationships. Students also learn advanced communication techniques, persuasion methods, and business presentation skills that are highly valuable in interviews and corporate environments.

The Diploma in Sales and Marketing course also includes digital marketing modules because online marketing has become essential for every business. Students learn SEO, Google Ads, Meta Ads, social media marketing, email marketing, and analytics tools that help companies generate online traffic and sales. These skills make students more valuable in the job market because companies now prefer professionals who can handle both offline and online marketing activities.

Practical learning is one of the strongest features of this diploma course. Instead of only theoretical education, students work on real marketing campaigns, advertisement creation, customer interaction simulations, CRM tools, and branding strategies. This practical exposure increases confidence and improves problem-solving abilities. Students also learn how to create marketing plans, sales funnels, promotional strategies, and customer retention systems used by real businesses.

Another major benefit of the Diploma in Sales and Marketing course is the opportunity to develop entrepreneurship skills. Many students want to start their own business, agency, startup, or online store but lack marketing knowledge. This course teaches how to promote products, build a customer base, run online ads, generate leads, and scale business growth effectively. Entrepreneurs can use these skills to increase profits and expand their business reach in local and international markets.

The demand for skilled sales and marketing professionals is increasing rapidly because every company wants better revenue generation and customer engagement. Even small businesses and startups now invest heavily in digital marketing, branding, and sales strategies to compete in the market. This creates thousands of job opportunities every year for trained professionals. According to job market trends on platforms like Naukri, LinkedIn, and Glassdoor, companies are actively hiring candidates with sales and marketing skills across India and globally.

Students who complete this Diploma in Sales and Marketing course also gain strong personality development and communication skills. The training helps improve confidence, presentation abilities, teamwork, leadership qualities, and negotiation techniques. These skills are extremely important for career growth and help students perform better during interviews, client meetings, and workplace interactions.

This course is suitable for 12th pass students, graduates, business owners, freelancers, job seekers, and professionals who want to switch careers or upgrade their skills. Even beginners with no prior experience can join because the training starts from the fundamentals and gradually moves toward advanced strategies and tools. The structured curriculum ensures that students understand every concept clearly with practical implementation.

With the rapid growth of digital platforms, eCommerce businesses, startups, and online services, sales and marketing professionals are becoming more important than ever before. Companies are constantly searching for individuals who can drive business growth, improve customer engagement, and increase sales performance. By enrolling in the Diploma in Sales and Marketing course, students can build a future-proof career with excellent growth opportunities, high earning potential, and long-term professional stability.

If you are looking for a professional course that offers practical training, multiple career opportunities, high industry demand, modern marketing skills, and strong salary growth, then the Diploma in Sales and Marketing course is an excellent choice. This course helps students become industry-ready professionals capable of handling modern business challenges confidently and successfully.

Exclusive Career Support Programs at Samyak Computer Classes

At Samyak Computer Classes, we don’t just teach courses — we help students build successful careers. Along with professional training, we provide FREE Career Development & Placement Support Programs to make every student industry-ready.

Free Personality Development Sessions

Conducted Every Saturday

Build the confidence required to succeed in today’s professional world through our weekly FREE Personality Development Sessions.

  • Communication Skills Improvement
  • Confidence & Public Speaking
  • Interview Communication
  • Professional Grooming
  • Corporate Etiquette
✨ Transform your personality and become job-ready.

Free Placement Readiness Program

Conducted Every Second Saturday

Our specialized Placement Readiness Sessions are designed to prepare students for real-world job opportunities.

📄 Resume Preparation

Learn how to create a professional and recruiter-friendly resume.

🌐 Online Job Portal Awareness

Guidance on using online job platforms effectively to find better opportunities.

🎯 Mock Interview Sessions

Practice real interview scenarios with expert feedback.

✨ Get prepared for placements with expert guidance.

Free Placement Drive

Conducted Every Third Saturday

Samyak organizes FREE Placement Drives exclusively for Samyak students to connect them with hiring companies.

  • Direct Interview Opportunities
  • Industry Exposure
  • Career Guidance & Support
  • Better Job Opportunities
  • Professional Networking
✨ Your learning journey continues towards a successful career.

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