Digital Marketing Fundamentals: Understanding digital marketing concepts, online marketing channels, customer journey, campaign objectives, digital marketing strategy, competitor research, and practical use of major marketing platforms. Search Engine Optimization (SEO): Learning keyword research, on-page SEO, technical SEO basics, content optimization, meta tags, internal linking, sitemap and Google Search Console, off-page SEO, backlink fundamentals, local SEO, and website performance monitoring. Social Media Optimization & Marketing (SMO/SMM): Managing Facebook, Instagram, LinkedIn, and YouTube profiles, creating content strategies, audience engagement, social media optimization, content calendars, organic promotion, and basic influencer marketing concepts. PPC & Paid Advertising: Understanding Google Ads and social media advertising, campaign and ad-group structure, keyword targeting, audience targeting, search and display advertising, bidding concepts, budget management, conversion-oriented campaigns, remarketing basics, and campaign optimization. Google Analytics & Tracking: Understanding website traffic, users, sessions, engagement, traffic sources, conversions, campaign performance, Google Analytics fundamentals, Google Tag Manager basics, and using analytics reports for marketing decisions. Email Marketing: Learning email list building through permission-based methods, campaign planning, audience segmentation, email templates, subject lines, basic automation, deliverability, spam prevention, and tracking email campaign performance. Online Advertising & Classified Promotion: Understanding display advertising, banner advertising, video ads, native and contextual advertising, classified websites, business listing platforms, and responsible promotional posting techniques. E-Commerce Marketing: Learning marketplace and website promotion, product marketing, e-commerce SEO, social media campaigns, paid advertisements, remarketing, customer acquisition, conversion improvement, and basic e-commerce campaign strategies. Blogging, AdSense & Content Marketing: Setting up and managing blogs, content research, SEO-friendly article planning, publishing strategies, audience growth, introduction to Google AdSense, and understanding website monetization fundamentals. Affiliate Marketing: Understanding affiliate marketing models, choosing suitable products and platforms, affiliate links, content-based promotion, traffic generation methods, tracking conversions, and basic affiliate campaign planning. AI Tools for Digital Marketing: Using AI-assisted tools for content ideas, keyword research support, social media content, ad-copy drafts, email campaign preparation, basic creative assistance, research, and improving digital marketing productivity while reviewing outputs manually. Practical Projects & Career Preparation: Creating SEO plans, social media campaigns, basic Google Ads campaigns, email campaigns, analytics reports, content calendars, and one complete digital marketing project along with portfolio, resume, and interview preparation.
